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Darlington Raceway Partners with North Shore Oceanfront Hotel


Darlington Raceway Partners with North Shore Oceanfront Hotel for Naming Rights to Season Ticket Program, Darlington Stripe Club

North Shore Oceanfront Hotel Named Official Myrtle Beach Hotel Partner of Darlington Raceway

DARLINGTON, S.C. (Feb. 16, 2021) - Darlington Raceway and North Shore Oceanfront Hotel have partnered on a multi-year agreement on the naming rights to the track's season ticket program, Darlington Stripe Club. The hotel will also be the Official Myrtle Beach Hotel Partner for the track Too Tough To Tame. The official name of the season ticket program will now be the Darlington Stripe Club presented by North Shore Oceanfront Hotel.

"The Darlington Stripe Club presented by North Shore Oceanfront Hotel will provide special perks and discounts to our loyal fans with tickets to both NASCAR race weekends at the track Too Tough To Tame," said Darlington President Kerry Tharp. "Thanks to the North Shore Oceanfront Hotel and Sands Resorts partnership we are able to share our gratitude and new experiences with our season ticketholders."

As part of the partnership, North Shore Oceanfront Hotel will be part of the dedicated season ticket campaign with co-branding, messaging and digital assets for the Darlington Stripe Club. The hotel will also have grandstand signage and additional marketing rights for Darlington Raceway. North Shore Oceanfront Hotel will also benefit from the track's local and corporate events, which will generate additional brand awareness throughout the season.

"North Shore Oceanfront Hotel is delighted to partner with Darlington Raceway as the preeminent professional sports facility in the state of South Carolina," said Chris Crowl, Vice President of Sales & Marketing, Sands Resorts. "One of the most memorable things we provide is a top-notch guest experience, so we are proud to partner with an organization like Darlington Raceway that also offers an unparalleled fan experience."

Fans can become a member of the Darlington Stripe Club presented by North Shore Oceanfront Hotel as a season ticket holder by purchasing tickets to both NASCAR race weekends. Member benefits include 30% off tickets for NASCAR events at The Lady in Black, exclusive member gift, invitations to members-only events and special pricing for Racing Electronic scanner rentals. To learn more about the Darlington Stripe Club presented by North Shore Oceanfront Hotel, visit darlingtonraceway.com/seasontickets.

To download the brand mark for the Darlington Stripe Club presented by North Shore Oceanfront Hotel, click here.

The North Shore Oceanfront Hotel, a member of Sands Resorts, is a boutique oceanfront resort located in the northern section of Myrtle Beach, S.C. in the exclusive Grande Dunes neighborhood. The hotel features oceanfront accommodations with private balconies overlooking the Atlantic Ocean, ideal for a romantic retreat or a family vacation. The North Shore Oceanfront Hotel offers a comfortable and relaxing vacation experience with 139 refreshed rooms with a host of complimentary in-room amenities, spectacular sunrise views and the best beach area along the Grand Strand.

The family-friendly North Shore Oceanfront Hotel offers the premier family lodging experience in Myrtle Beach. The property includes access to the North Shore Family FunZone Entertainment Center which has over 5,000 square feet of arcade games, Neptune Blacklight Indoor Miniature Golf, indoor and outdoor pools and access to the Sand Resorts Water Park. The North Shore Oceanfront Hotel also has an on-site Convention Center to provide plenty of space for meetings and gatherings of all sizes.

To learn more about North Shore Oceanfront Hotel, visit northshoremyrtlebeach.com.

2021 NASCAR Season

The Official Throwback Weekend of NASCAR moves to a new dedicated spring weekend as The Lady in Black unites generations of race fans to celebrate on Mother's Day as part of the new spring weekend of action-packed racing featuring all three premier series on May 7-9. Darlington will host the NASCAR Camping World Truck Series on Friday night, May 7 at 7:30 p.m., the NASCAR Xfinity Series on Saturday, May 8 at 1:00 p.m. and the NASCAR Cup Series on Sunday, May 9 at 3:30 p.m.

The Tradition Continues as the famed Southern 500® will launch the NASCAR Playoffs for the second consecutive year as part of a Labor Day weekend of racing on Sept. 4-5. The Xfinity Series will compete on Saturday, Sept. 4 at 3:30 p.m. The Southern 500® NASCAR Cup Series Playoff race will once again compete at night on Sunday, Sept. 5 at 6:00 p.m.

NASCAR tickets are available for purchase via phone at 866-459-7223 or online at darlingtonraceway.com.

Stay connected to Darlington Raceway on Facebook, Instagram and Twitter.

About Darlington Raceway

Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is "A NASCAR Tradition" and NASCAR's original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation's major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat ('NASCAR').

About North Short Oceanfront Hotel

As a member of Sands Resorts nestled in a perfect oceanfront location of the upscale Myrtle Beach "Golden Mile" community, North Hotel Oceanfront Hotel is within minutes of many popular attractions including the Carolina Opry, Broadway at the Beach, Pirates Voyage Dinner Theater, Duplin Winery, Barefoot Landing, Alabama Theater and so much more. Come discover your next beach vacation experience at North Shore Oceanfront Hotel. For more information or to make reservations, call 800-959-6418 or visit northshoremyrtlebeach.com.